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Logo and Identity - Ashesi University College


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Logo and Identity

The Ashesi logo, a hand drawn symbol, borrows from the tradition of "Adinkra design", used by the Akan people of Ghana to embody their knowledge, their moral and ethical beliefs, and their history. Ashesi's mark is a visual representation of Ashesi's mission. The lower part of the Ashesi mark is in the shape of a stool whose support structure consists of three pillars. These correspond to Ashesi's core values of scholarship, leadership and citizenship.  Stools hold significant cultural meaning for the Akan people of Ghana.

The circle above the stool depicts a morning sun and symbolized a new beginning. It is also the center of an eye, which symbolizes intellectual exploration and discovery. At a distance, the mark as a whole resembles a person standing under a roof, reflecting Ashesi's focus on the people in and around its community: students, teachers, parents and members of the broader society.

Resources

Archives

Before using the Ashesi logo, please read our Branding and Identity Guide: Ashesi Branding and Identity Guide